Product Launch Deck

About this template

The situation this fits

Use it when you gather the related teams shortly before a product goes out. The agenda ships as product definition, target customer, pricing, distribution channels, launch schedule and initial volume, so the default state is a pre-launch plan seeking sign-off. To turn it into a first post-launch report, retitle the agenda to sales, channel volume, customer response, inventory and improvements, and fill the metric slide with actuals rather than targets.

Skeleton of the 10 slides

Cover, agenda, two divider-plus-body pairs (slides 3 to 6), comparison, metric tiles, bar chart, closing. The two body slides are Product definition and Target customer, each with one explanatory line and three items numbered 01, 02, 03. They hold exactly three lines and overflow if you stretch them, so keep one fact and one number per line.

Two body slides and four empty agenda items

1. Settle the three product-definition lines first. The defaults are a single 350 ml format, 40% less sugar than the existing product, and a five-syllable tagline. Name the product you are comparing against or the 40% is not evidence.
2. Target customer takes who, why and how often. “Office workers in their thirties” is broad, so narrow it by channel or by moment of use; the third line, repeat buyers at least twice a month, already does that.
3. Pricing, channels, schedule and initial volume appear only in the agenda and have no body slide. The four tiles on slide 8 – retail price, initial production, reorder lead time, retail channels – mean that one slide is standing in for all four items. If price or volume is likely to be debated, duplicate the 5-6 pair and give it a slide of its own.
4. Slide 7 works as it is if you place the existing product and the new one side by side. Delete the default wording.

The four tiles and the weekly bars

Slide 8 holds 4,900 KRW retail price, 120,000 units of initial production, an 18-day reorder lead time and three retail channels – all plan values fixed before launch. Slide 9 rises from 34 in launch week to 71, 88 and 126 in week 4, marked as an index, and is built for the first four weeks of sell-through. In an approval meeting, state on the title or above the bars that these are targets, not actuals. If you replace the index with real units, they have to reconcile with the 120,000 units: if the four-week cumulative exceeds initial production, an 18-day reorder lead time means a stockout, so review those three numbers together.

Example values

• Product definition: single 350 ml format, 40% less sugar than the existing 500 ml product (4.2 g to 2.5 g per 100 ml).
• Tiles: 4,900 KRW / 120,000 units initial run / 18-day reorder lead time / two convenience chains and one online channel.
• Weekly bars: 8,400 units in launch week, 17,600 in week 2, 21,800 in week 3, 31,200 in week 4 (target).

Where launch meetings go wrong

• Mixing unit volume and revenue in the same four bars; comparison only works in one unit.
• Fixing the retail price without cost and channel margin, and without checking that 4,900 KRW holds across all three channels.
• Deciding initial volume and lead time separately. If the slide does not show that a week-4 reorder arrives 18 days later, the stockout discussion happens after the meeting.
• Leaving target numbers looking like actuals in a pre-launch deck; write the word target inside the tile.