Traction Report Deck

About this template

A growth update for investors

Sixteen slides with five divider-plus-body pairs, for a quarterly shareholder update, a pre-read before a follow-on round, or an accelerator checkpoint. It is not a product tour: when features fill more than half the body slides, readers read that as weak traction, so let features appear only as the explanation behind a metric.

The five pairs are already in metric order

The agenda has eight lines: usage metrics, cohort retention, revenue recurrence, acquisition channels, churn reasons, paid versus organic acquisition, key metrics, trend analysis. Slide 2 even prints “8 items in total” under the list, so that label has to change if you change the count. The first five lines are each covered by a divider-and-body pair (slides 3 to 12) and the last three are the comparison slide 13, the metric tiles on slide 14 and the trend chart on slide 15. Does the product get used, do people stay, is the revenue repeatable, where do customers come from, why do they leave – that is the order investors ask in. No screen covers next quarter’s goals or the help you need now, so use the closing slide 16 for that or duplicate the 11-12 pair. State the as-of date on the cover: “Q1 2026 close, data as of March 31” is enough.

Metric, period and change in one line

Each body slide has three numbered lines, and the shipped text models the form: 29,000 daily active users, 63% weekly return rate, 4.2 sessions per user per week; 68% retained at one month, 52% at three, 44% at six; 81% recurring revenue, 129% net revenue retention, 4 cancellations a month; 37% from referrals, KRW 1,860 acquisition cost from search, 5.4% conversion from partner marketplaces; 42% churning on price, 27% on missing features, 18% to a competitor. Lines carrying only a level read better with a period and a delta attached – for example, MRR grew 21.7% over three months, from KRW 28.6m to 34.8m. Note the churn lines total 87%, so say what the remaining 13% is.

The arithmetic behind the four tiles

Slide 14 holds 29,000 DAU, 129% net revenue retention, 44% six-month retention and 37% referral share – all four repeat numbers from the body, so editing one place breaks the deck. Check the definitions against your own data: net revenue retention is starting cohort revenue plus expansion minus contraction and churn, over starting revenue, and six-month retention means nothing without naming the signup cohort. The slide carries a note saying the figures are samples and should be replaced; delete it once yours are in.

Why the bars are an index

The chart on slide 15 runs quarterly – 26 in January, 49 in April, 88 in July, 137 in October – captioned “unit: index”. Setting the first point to 100 shows the slope without disclosing absolute size, which suits an early company. If you enter actual revenue, change the caption and never mix index and actual in one chart. Slide 13 sets paid acquisition against organic search and referral on three lines: share of signups, cost per acquisition and three-month retention. The gap between KRW 32,000 and KRW 6,400 is what the next budget conversation is about, so put your own numbers in and say which side you intend to grow.

What gets picked apart

• Presenting cumulative signups as growth; a cumulative line can only rise, and readers say so first.
• Quoting repeat-purchase rates with no cohort.
• Computing acquisition cost from ad spend alone, which understates it until the next report.
• Ending slide 16 on the closing phrase alone – add next quarter’s target and the help you need now, or nobody replies.