Growth Strategy Deck

About this template

Sixteen slides for a monthly growth review

Five sections, each with a divider and a body slide, plus a comparison slide, four metric cards, a bar chart and a closing slide. The dividers run growth status, bottleneck, hypotheses, experiment design, quarterly roadmap – find the leak in the numbers, form a hypothesis, test it, then commit it to the quarter. That is exactly the shape of a recurring review meeting, and not the shape of an annual strategy approval that needs long context.

Where the eight agenda lines sit

The agenda on slide 2 runs growth status, bottleneck, improvement hypotheses, experiment design, quarterly roadmap, current versus target growth structure, key metrics and trend analysis, numbered 01 to 08. The first five match their divider and body titles word for word, so renaming one means editing three places: the agenda line, the divider and the body header. The last three are single slides – current versus target structure on slide 13, the metric cards on slide 14, the chart on slide 15 – leaving only the closing slide 16. A topic with no line of its own, such as resourcing, is carried by the third bullet of the roadmap body on slide 12, “2 people, 80 million KRW budget”. If resourcing is the point of the meeting, split that line out into its own divider-and-body pair and extend the numbering to 09.

How to fill the five body slides

1. Growth status: a number in all three lines. Defaults are 120,000 monthly active users, signup conversion flat at 4.2%, three-month retention down to 21%. If you use words like flat or down, put the comparison period in brackets.
2. Bottleneck: pick exactly one leak. “54% drop off before first use” and “most drop-off at onboarding step 3” name a step and a rate, which is what the next slide’s hypothesis attaches to.
3. Hypotheses: write them as if-then sentences. Cutting first-use from three steps to one should come with how many points of drop-off you expect to recover.
4. Experiment design: sample, duration, success criterion. The defaults – 5,000 users per variant for two weeks, success at +1.5pp conversion – already have the right shape, so only the numbers change.
5. Quarterly roadmap: one item per quarter, with an owner at the end of the line, and the slide becomes the next meeting’s checklist.

The cards and the funnel bars

Slide 14 shows 120,000 monthly actives, 4.2% signup conversion, 21% three-month retention and 8 experiments a quarter. The first three repeat slide 4, so change both places together. Each card shows a single current value, so put last month in brackets to reveal direction, for example 4.2% against 4.5% last month. Slide 15 is not a timeline despite its title: the bars are visits 200, signups 84, first use 39, return 17 – a funnel that narrows at every step, with step-to-step retention of 42%, 46% and 44%. That scale is not the same as the 4.2% conversion quoted on the body slide, so either state what the bars are indexed to or switch them to real counts, otherwise the two numbers collide in the room. To use the slide as a timeline, relabel the bars as four months and change the title too.

What makes the meeting go in circles

• A status slide with adjectives and no numbers, which forces the room back into later slides.
• Picking two or three bottlenecks; with experiments running at once you cannot tell what worked, which is why the body slide says no more than two at a time.
• Hypotheses and experiments that do not match, so slide 8 and slide 10 tell different stories and nothing is decided.
• Leaving the target column on slide 13 (2.5% monthly churn, KRW 56,000 order value) unsupported. It has to follow from the success criterion set on the experiment slide, a 1.5 point lift in conversion.