Event Sponsorship Proposal

About this template

Decide what you are selling before you ask for money

A proposal from the organizer of an event to a prospective sponsor. It runs opposite to a post-event report: that one records spend and attendance as results, while this one asks for money on the strength of forecasts for an event that has not happened yet. Every number therefore needs to be marked as forecast or confirmed. The agenda reads “Event overview”, “Sponsorship tiers”, “Two ways to spend the same budget”, “Key metrics” and “Trend analysis”, with a divider and a body slide on the first two.

Write it for the sponsor’s approval chain

1. Who receives it. Marketing and sales want different numbers up front.
2. What that person needs to escalate it: reach, number of contacts, cost per contact.
3. The comparison: the channel that company already spends this money on.
4. Sentences that pre-empt the refusal — list-sharing conditions, cancellation terms, reporting deadline.

The sponsorship contact forwards this deck into their own approval process largely unchanged, so choose the figures for their manager rather than for them. Push the mission statement and the program detail toward the back and let the first four slides carry scale, audience, price and deliverables.

The overview answers when, where and who

Slide 4 reads “Two days, November 12-13, 2026”, “COEX Level 3 · seats 1,200” and “7th edition · run by the industry association”. Date, venue and capacity, host and edition number: those three clear the first gate of any sponsorship review. The edition number matters most. A first-time event and a seventh-edition event carry completely different risk for a sponsor. To add an attendee profile slide, duplicate a body slide with its divider and place it after the overview.

Every tier states how many slots

Slide 6 reads “Main KRW 30m · one sponsor only”, “Gold KRW 12m · 4 sponsors” and “Booth KRW 4m · 12 sponsors” — price and slot count on each tier. The slot count is the part sponsors look for: without it they assume their exposure will be diluted by however many others buy in. When you describe what each tier includes, list only things that can be counted. Logo minutes on the backdrop, the number of announcement emails, the months a video stays up — items with a number attached are the only ones you can report against afterward.

The comparison slide justifies the price

Slide 7 sets the same KRW 30m spent on online advertising against the main sponsorship. The left column reads “Plenty of impressions, no face time”, “Attendee lists cost extra” and “Leaves no brand association behind”; the right answers with “In the room with 496 decision-makers”, “Opt-in attendee list available” and “Listed as official association sponsor”. That 496 is 42% of 1,180 pre-registrations, so recompute it whenever you change attendance or the decision-maker share. This is the slide that gets quoted inside the sponsor’s approval memo, so swapping the left column for a channel that company actually uses makes it land harder.

Cards and the edition chart

The cards are 1,180 / “Pre-registered”, 42% / “Decision-makers”, 3,000 / “Main tier price (KRW 10k)” and 17 / “Sponsor slots”. The label carries the unit, so 3,000 reads as KRW 30m; the last card is 1 main plus 4 gold plus 12 booth, so change it whenever the tier structure changes. Slide 9 charts 2023 64, 2024 83, 2025 97 and “2026 est.” 118 — companies attending by edition, not headcount, because the unit a sponsor wants to meet is a company. The estimate marker on the last value is there on purpose; do not remove it.

Before you send it

• Are forecast and confirmed figures mixed together without distinction? Mixing them costs you credibility at reporting time.
• Did you state the conditions for sharing personal data? Attendee details can only be passed on for those who consented.
• Are the payment schedule and the cancellation or postponement terms included?
• Does an actual reporting deadline appear, as the closing line, “Promise in numbers, report in numbers”, commits you to?