Case Study Deck

About this template

Sixteen slides that follow one case to the end

This is not a sampler of several projects; it walks one project from the brief to the open items. The skeleton is five dividers and five body slides, and those five carry background, diagnosis, hypothesis, execution and results. If you have fewer stages to show, delete whole sections and land near ten slides.

The five sections are the order of the case

The dividers read background, diagnosis, hypothesis and experiment, execution, results and limits. Keeping those five and swapping in your own content is the least work. Even if you reorder, keep diagnosis ahead of hypothesis – starting from execution with no evidence leaves the reader nowhere to judge your contribution.

1. The divider holds only the number and the section name. It is a two-line display layout, so project names and dates get clipped.
2. Put the conclusion of that stage in the one-line lead. Slide 4 ships with a prompt about why the client came to you; instead of restating the fact, say why it had to be answered within eight weeks.
3. The three bullets already follow fact, method, scale: slide 6 reads “120,000 session logs analyzed”, “61% drop-off at step three”, “nine user interviews”. Keep method and number on the same line.
4. The third bullet on slide 12 is for what you did not solve – it ships as “checkout left for the next phase”. Naming the gap raises trust in the other numbers.

The eight agenda lines match the slides exactly

The order on the agenda and the order of the slides do not disagree. Background, diagnosis, hypothesis and experiment, execution, results and limits are carried by the five divider-plus-body pairs on slides 3-12; the sixth line, the before-and-after comparison at six months, is slide 13; key figures is the card slide 14; trend analysis is the bar slide 15. So what needs editing here is the values, not the names. If you do rename a section into your own vocabulary, change the divider title, the body title and the agenda line together, and renumber 01-05 so the sequence does not jump during the talk. The last two agenda lines are formats rather than content, and you need not read them aloud, but leaving them in warns the room that numbers are coming.

Figure cards and four bars

The cards on slide 14 show 57% signup completion, an eight-week engagement, 120,000 logs analyzed, three people staffed – one result, one duration, one evidence base, one input. Keep that frame and change only the values, keeping only what is countable and provable; ratings you cannot substantiate are better left out. The four bars on slide 15 run 36 before the redesign, 43 after test one, 50 after test two, 57 final, which ties back to the 57% card. The last bar and the first card must be the same number; editing one alone gets caught immediately. The bars are shapes, so lengths do not follow the values.

Cutting slides to fit the clock

All sixteen slides at three minutes per stage runs past thirty minutes. For a fifteen-minute slot, drop the hypothesis section (slides 7-8) and the six-month comparison on slide 13 first, and keep them as backup slides for questions. Delete dividers and bodies as pairs, then renumber the agenda lines and the dividers.

Check before you send it

Confirm that the cover line “2026. presenter name / affiliation” and the closing line about one case told in numbers are no longer defaults. Case studies usually travel as files, so those two lines stand out. The sample figures on slide 13 – 1,800 to 4,300 orders a month, average order value 24,000 to 31,000 won, repeat rate 14% to 31%, response time nine hours to forty minutes – also have to be replaced with this project’s measured numbers.