Campaign Results Deck

About this template

Closing out a single fixed-term campaign

Twelve slides for wrapping one campaign with a defined start and end date rather than an always-on monthly review. The defaults describe a six-week summer limited-edition launch, so the slide count fits product promotions, seasonal sales and event tie-ins where budget and period are fixed.

Which boxes to fill first

1. Put campaign name, dates, total budget and owning team on the cover line, or the file cannot be compared with other campaigns months later.
2. Slide 4, Campaign overview: what was promoted, when, to whom – one line each for period, target and channel mix.
3. Slide 6, Goal vs. actual: keep the default format that shows both numbers – 118% of the revenue goal, 87% of the signup goal, awareness up 12pp.
4. Slide 8, Week-by-week: record where response peaked and where it collapsed; that is what justifies next time’s schedule.
5. Replace the four cards on slide 10 (118% attainment, 120m KRW spend, 4,200 mentions, six-week duration) with real values.
6. Three agenda items – consumer response, cost settlement, next campaign – have no body slides. Duplicate a divider-and-body pair for the ones you need and delete the rest.

What belongs in the weekly bars

Slide 11 ships with week 1 = 48, week 3 = 132, week 5 = 76, week 6 = 54. The campaign runs six weeks but only four bars exist, so weeks 2 and 4 are missing. Relabel them W1-W4, or group them into two-week blocks, and state in the caption which weeks are shown.

• “118% of the revenue goal; 120m KRW spent, 96% of the allocation.”
• “Week 3 peaked at 132 on the influencer collaboration; week 5 fell to 76 as the creative tired.”
• “No reminder send during the week-5 dip – schedule a fixed week-4 send next time.”

Read attainment and burn together

Attainment = actual / goal x 100; budget usage = spend / allocation x 100. Read them together: 118% on 96% spend means efficiency, 118% on 140% means you bought the goal. ROAS = revenue / ad spend; CPA = spend / conversions. The bars are shapes, so rescale each as value / largest value after editing. For tool-dependent figures such as 4,200 mentions, note the tool and the counting window under the card.

Commonly missed at wrap-up

• Ending the measurement window on the campaign end date, which drops lagging conversions; state a window such as end date plus seven days.
• Keeping only the channels that worked, so the failing ones get bought again.
• Recording results without lessons; the “next campaign” agenda item is page one of the next brief.
• Rewriting the goal after the fact, which makes 118% meaningless. Keep the approved number and show original, revised and the date of revision.